The design of a product has always been an important element to define the identity of a cosmetic brand. For this reason, packaging plays a key role to define its image, making it attractive and unique—but, at the same time, functional and able to communicate the personality of a brand.
 
In the Cosmetics world, Baralan says they pride themselves on bringing the style of Italian design “conceived as synonymous of beauty and impeccable taste,” offering a range of more than 1,600 standard products for Skincare, Makeup and Fragrance. According to the Italy-based supplier, “each package is the result of a balance between creativity and functionality, presenting to the market a wide choice in terms of shape, type, capacity and size.”
 
From nail care to skincare—and through a study of shapes and sizes, innovative materials and accessories, frosting to transparency—Baralan says their engineers and design teams “transform their packaging into design objects that enhance and enrich the formulas they contain.”